Bianchi UK, part of the Cycleurope Group, has appointed Andrew Griffin as Country Manager of its UK business.

The appointment is intended to support the exceptional growth of Bianchi in the UK.

"Andrew Griffin's strong experience in Marketing and Sales will strengthen our management team and help Bianchi UK to continue to build our market share" says Bob Ippolito, CEO Bianchi.

“This is a hugely exciting time for Bianchi and I’m honoured to be a part of that,” says Griffin. “The brand has been a part of the UK cycle community for a long time and has a rich history to draw from when looking to the future. My immediate focus will be getting to know the business more closely and helping to bolster an already successful sales team”.

Richard Stroem, Managing Director for Cycleurope UK, is happy with Andrew Griffin’s appointment: “I welcome Andrew to a very passionate company with an excellent dealer support and a great potential to continue to grow. In the same time I would like to thank everybody in Cycleurope UK  and all Bianchi dealers for all your hard work. Well done!”.

Griffin makes the move after 18 years in the Bicycle Industry in a variety of roles including Territory Manager and Marketing Manager. He takes up the position in the summer and will spend time touring the country visiting Bianchi dealers ahead of the launch of next season’s bikes.

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