is the new main sponsor of “La Magnifica
” Italian Granfondo event, in 2013 called Granfondo “La Magnifica” - Bianchi
and set to be held next September 15th
Bianchi is investing in the new GF event organized by Franco and Michael Massa to extend its presence in the world of Granfondo rides and to be closer to the cycling enthusiasts. The Granfondo “La Magnifica” - Bianchi has been awarded the “Prestigio” status, one of the major Granfondo circuits in Italy, and aims to attract the most performing Italian and international riders, including the Bianchi Factory Team.
Together with race organizers, Bianchi will create activation and PR events during the week-end of September 13rd to 15th with the goal to introduce the Bianchi high-end product range and collect important feedback from the consumers.
“We are excited to give our name to a young GF event that is already recognized for the quality of the organization and the toughness of its race courses
”, Bianchi CEO Bob Ippolito
said. “Being in the “Prestigio” challenge is truly important for Bianchi and we will support the organizer to hold this status with a long-term project
The Granfondo “La Magnifica” - Bianchi is considered as one of the most difficult and demanding GF races in Europe with its tremendous ascents, cobbles sections and the unique finish in Forlì’s velodrome, to recall the Paris-Roubaix experience.
Entries for 2013 Granfondo “La Magnifica” - Bianchi are open now at http://www.granfondolamagnifica.it/index.php
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