The presence of Bianchi, as an excellence of Italian industry and design, perfectly matches the FICO project, focused on the biodiversity of the Italian agricultural system and eco-sustainable mobility. No less than 500 innovative Shopping Bikes, specifically developed by Bianchi, are available to the FICO visitors to comfortably stroll and shop around along the park’s cycle path. The Bianchi Shopping Bike is the first “three-wheeled bike” featured with hydraulic disc brakes, projected for urban mobility and shopping, equipped with wooden basket to easily and safely carry loads. A new way of shopping, in the name of sustainability and healthy living.
Inside FICO, Bianchi has opened a new Bike Store with mechanical workshop, inspired to the traditional Italian factory’s design and architecture: elements like iron, concrete and wood have been combined in a harmonious way, giving a modern look to the typical craftsmanship of bike stores, highlighting the values of innovation, technology and performance that characterize Bianchi and its whole production process. In the store, Bianchi displays and sales all the best of its Road, MTB, City-Fitness, e-bike, apparel and accessories range. An area has been dedicated to the high-performance Bianchi CV models, projected with Countervail Vibration Cancelling technology.
