Born from an idea of Salvatore Grimaldi (Bianchi owner), Bianchi Café & Cycles is the place where italian food and wine tradition teams up with bicycles. The first concept store was opened in 2010 in Stockholm (Sweden) and it was followed the same year by Tokyo (Japan). The next step was the opening of new Bianchi Café & Cycles in Salen and Vasteras, Sweden again. The opening in 2014 of the store in Milan represented the coming back to the city where everything started in 1885. Since 2015 Bianchi Café & Cycles is the American continent with a concept store in Guadalajara, Mexico.