Exclusive partnership with Starbucks for the new Reserve ™ Roastery in Milan
06 september 2018
Starbucks cooperates with iconic Italian brands showcasing exclusive products
Bianchi + Product
Bianchi presents an exclusive partnership with Starbucks on the occasion of the Starbucks Reserve™ Roastery’s opening in Milan, the new experience environment devoted to the roasting, extraction and packaging of its high-quality types of coffee, sourced from small-batch producers all around the world.
This unique space - located in the historical Post Office building in Piazza Cordusio - covers more than 2000 square metres, and will stand out for its exclusive coffee blends brewed with different methods and served in a beautiful environment, designed to seize the taste of artisanal coffee in full.
This new location has been designed for Milan’s people, to enhance the typical Italian passion for coffee. Visitors will also have the opportunity to discover the exclusive merchandise, produced in partnership with Italian designers and brands.
Bianchi joins a list of selected brands to present a collection of exclusive products, specifically designed to involve customers in the discovery of Italian excellences, introducing a special bicycle dedicated to the collaboration with Starbucks Reserve Roastery, unique in the World.
Founded in Milan, Bianchi is Italian Creativity since 1885, and as Italian excellence it was selected and strongly desired by Starbucks for the heritage, the innovation and the Italian design that characterize the brand. Bianchi collaborated with Starbucks to design a special model, exclusively available for sale at the Starbucks Reserve ™ Roastery in Milan, meeting the demands of those looking for an elegant and trendy bike, as well as those looking for a more challenging ride. More than only urban commuting, it is also a fitness bike to enjoy exploring new routes and experiences, road or off-road.
The bike’s special graphics, prepared by Bianchi’s designers, is minimal and classy, featuring the distinguishing colors of the Starbucks Reserve ™ Roastery.