Nieuws / Nieuws hoogtepunten
Bianchi Cafè & Cycles lands at Fiera Milano with Autogrill
31 januari 2019
Bianchi expands its Cafè & Cycles project through an important new partnership with the leading global operator in food & beverage for travelers
Bianchi + Product
The Bianchi brand’s charm with all its heritage of history and innovation in the bycicle industry lands where the business people feel at home. Indeed, Bianchi is extremely glad to announce the new opening of a Bianchi Cafè & Cycles at Rho-Pero Expo Fair, beating heart of all about business in Milan. 
  
The new trade was achieved through a partnership agreement with Autogrill spa, the leading global operator in food & beverage for travelers with over 900 mlns clients served annually.
 
"I am delighted over the close collaboration with Autogrill, a global and strong brand just like Bianchi. Together we want to give our clients the very best", said Salvatore Grimaldi - Bianchi owner and concept creator of Bianchi Café & Cycles. 
 
The new Bianchi Cafè & Cycles starts with the aim to become a key-reference meeting point for million visitors joining the main Italian exhibition centre every year. Along with widely available selection of Italian coffees, the Bianchi Cafè & Cycles offer the most diverse dishes inspired by the cycling world, with tasty menues to fulfil the visitors’ needs, in a warm, stylish and relaxing environment. For those used to a healthy and balanced diet, the  “Scalatore”, “Passista”, “Velocista” and “Recupero” menues, all named referring to the cycling sport, propose a different mix of protein, carbs and vegetables.
 
Bianchi Cafè & Cycles’ design concept powered by Autogrill and Bianchi comes as a chest of glass in which the bar and and restaurant spaces unfold in an unmistakable Celeste Bianchi shade. Wood, exposed bricks and iron are the materials used bringing back to the mood of the historical Bianchi factory in Milan. 
 
Inside the new Bianchi Cafè & Cycles, beside the bar and restoration service, the whole Bianchi bike top range – e-bike, road and mountain bike – is displayed in a dedicated area, along with a complete line of parts and accessories.