Bianchi creates Australian distribution division


Iconic Italian bicycle manufacturer takes over direct distribution from previous distributor, Sola Sport Pty Ltd.

As part of its expansion strategy in the Asia-Pacific marketBianchi announces the creation of Bianchi Australia Pty Ltd, with operations starting November 1st 2020.

Bianchi is implementing a reorganization of its commercial strategy and distribution, pursuing a more direct presence in key markets such as Australia. As part of a wider move to promote sales growth by creating its own distribution networks, Bianchi will focus on the end consumer experience, and on improving and strengthening its retail network.

Bianchi Australia is set to start operations on November 1st from a new head office located in Sydney. “The creation of Bianchi Australia will enhance Bianchi’s market penetration and efficiency in the Asia-Pacific region. We want to thank SOLA Sport for their support and dedication in recent years. We appreciate their contribution toward a smooth transition to the new Bianchi Australia”, Bianchi CEO Fabrizio Scalzotto stated.

Bianchi Australia | contact infobianchi.australia@bianchi.com

View all news

Related News

3 March 2024

UNLOCK YOUR FIVE YEAR WARRANTY

Thanks to the Bianchi Warranty Extension Program, our customers can unlock a dedicated benefits package when registering their new…

Discover more
27 February 2024

Bianchi to sponsor the Granfondo Strade Bianche

Siena’s gravel roads are ready to spark excitement once again. On Sunday, March 3, Bianchi will be a key sponsor of the Granfondo…

Discover more
5 February 2024

Bianchi and Team Arkéa-B&B Hotels join forces again for 2024

The 2024 racing season marks the second consecutive year of a collaboration between Bianchi and Team Arkéa-B&B Hotels, which is taking aim…

Discover more
View all news