“My passion has always been about disruptive technology.
I love when I see things not working properly. I try to look out for technological disruption that will improve our lives, improve our way of working, improve our health or education.”
It is a great way to begin our conversation with Max Ciociola. In many ways, his philosophy of improving the way we live is the perfect match for our new Lif-E project.
“I think the chemistry between Bianchi and myself comes from the fact I represent a team of innovators and disruptors. The match is that both sides share the same vision for a better future.
“I always used to say that any bike ride is a trip, it’s travelling. And travel broadens the mind. Thanks to the bike I’ve seen amazing parts of my country, things I’d never see by car or even hiking.”
Bianchi’s cooperation with Ciociola began with a question, ‘what is the future of cycling?’ The answer, of course, was the e-bike.