{"id":176111,"date":"2026-05-13T11:50:07","date_gmt":"2026-05-13T09:50:07","guid":{"rendered":"https:\/\/www.bianchi.com\/1960-1980\/"},"modified":"2026-05-21T21:43:41","modified_gmt":"2026-05-21T19:43:41","slug":"1960-1980","status":"publish","type":"page","link":"https:\/\/www.bianchi.com\/en\/1960-1980\/","title":{"rendered":"1960 1980"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;26&#8243; back_image=&#8221;171797&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;165539&#8243; back_size=&#8221;420px 630px&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;195118&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-394878&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;208220&#8243;]1960<\/p>\n<p>1980[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-648415&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;420522&#8243;]The growth[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;119174&#8243; container_limit_width=&#8221;772px&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-933420&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;826638&#8243;]<strong>Together with Coppi, Bianchi transformed, changing cycling and Italy.<\/strong> Team sponsorships arrived and the celeste brand became so strong in cycling that Bianchi was able to mitigate the decline of its motorbike production. Heading towards the 1970s, and the oil crisis, <strong>Bianchi opened the factory in Treviglio, near Bergamo, that spanned 75,000 square metres.<\/strong>[\/vc_custom_heading][vc_single_image media=&#8221;176110&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;103237&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-933420&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;110948&#8243;]The Bianchi industry evolved, seeing a handful of ownership changes. In 1972, Angelo Trapletti and his brothers bought the company. In 1973, <strong>the enormous production potential propelled ahead with Felice Gimondi\u2019s world jersey becoming an icon of Italy<\/strong>, that \u2013 not only in cycling \u2013 never gives up and manages to find victory with strength and dedication. In 1991, Piaggio acquired all the shares, adding Bianchi to other brands in its property.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;177727&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; shift_y_fixed=&#8221;yes&#8221; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;133011&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;127664&#8243; css=&#8221;.vc_custom_1778665477344{border-left-width: 5px !important;}&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_button radius=&#8221;btn-round&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; lbox_skin=&#8221;white&#8221; uncode_shortcode_id=&#8221;189264&#8243; icon=&#8221;fa fa-arrow-left4&#8243; link=&#8221;url:https%3A%2F%2Fwww.bianchi.com%2Fen%2F1940-1950%2F|&#8221;]Previous story[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;167191&#8243; css=&#8221;.vc_custom_1778665483351{border-right-width: 5px !important;}&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_button radius=&#8221;btn-round&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; lbox_skin=&#8221;white&#8221; uncode_shortcode_id=&#8221;145585&#8243; icon=&#8221;fa fa-arrow-right4&#8243; link=&#8221;url:https%3A%2F%2Fwww.bianchi.com%2Fen%2F1990-2000%2F|&#8221;]Next story[\/vc_button][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;26&#8243; back_image=&#8221;171797&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;165539&#8243; back_size=&#8221;420px 630px&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-176111","page","type-page","status-publish","hentry","page_category-the-history"],"_links":{"self":[{"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/pages\/176111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/comments?post=176111"}],"version-history":[{"count":8,"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/pages\/176111\/revisions"}],"predecessor-version":[{"id":176846,"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/pages\/176111\/revisions\/176846"}],"wp:attachment":[{"href":"https:\/\/www.bianchi.com\/en\/wp-json\/wp\/v2\/media?parent=176111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}