{"id":178845,"date":"2026-07-03T15:59:24","date_gmt":"2026-07-03T13:59:24","guid":{"rendered":"https:\/\/www.bianchi.com\/?p=178845"},"modified":"2026-07-03T16:53:50","modified_gmt":"2026-07-03T14:53:50","slug":"casa-bianchi","status":"publish","type":"post","link":"https:\/\/www.bianchi.com\/en\/news\/casa-bianchi\/","title":{"rendered":"Casa Bianchi"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text text_lead=”small” uncode_shortcode_id=”548227″]<\/p>\n

CASA BIANCHI POP-UP OPENS ON MILAN\u2019S VIBRANT CORSO GARIBALDI<\/strong><\/h3>\n

Unique, experiential hub in the Brera creative district showcases Bianchi\u2019s cutting-edge products and limited-edition models, from July 1st to July 30th.\u00a0<\/em><\/p>\n

\"\"<\/span><\/strong><\/p>\n

Milan (Italy), Friday 3rd July:\u00a0<\/strong>Bianchi has opened the doors to its first Casa Bianchi pop-up on Milan\u2019s vibrant Corso Garibaldi.<\/p>\n

This unique pop-up offers an immersive, community-driven brand experience in the heart of the city where the Bianchi story first began.<\/p>\n

Designed as a sanctuary for cycling enthusiasts and culture seekers alike, Casa Bianchi prioritises innovative products, Italian design and social engagement, serving as a gathering point throughout July where visitors can connect over their shared passion for the sport.<\/p>\n

\"\"<\/p>\n

To foster this interactive environment and celebrate Bianchi\u2019s new status as the Official Bike of the Tour de France, the hub features a dedicated area where fans can watch the race live on TV, surrounded by a carefully curated selection of products that bridge the past, present, and future of this iconic brand.<\/p>\n

Flagship bikes on display include the latest Infinito, Impulso and Arcadex models as well as the official Team Bahrain Victorious Oltre RC. The highly-limited Specialissima RC Tour de France edition, launched earlier this week, can also be viewed in person for the very first time. A selection of road and gravel bikes will also be available for test opportunities and community group rides.<\/p>\n

\"\"<\/p>\n

Frames adorned with Bianchi\u2019s stunning, ultra-premium Officina colourways line the walls like pieces of art, alongside top-end Bianchi wheelsets such as the new RC 49R chopped carbon wheels. Bianchi\u2019s debut lifestyle collection, produced in collaboration with Audes, is also presented.<\/p>\n

\"\" <\/strong><\/p>\n

Bianchi Head of Brand Marketing and Communications Claudio Masnata said<\/strong>:\u00a0\u201cCasa Bianchi represents an exciting evolution in how we connect with our community. We\u2019ve created a beautiful space in the heart of Milan where cycling passion takes centre stage. It\u2019s a place for enthusiasts to gather, share the thrill of the Tour de France, and immerse themselves in the Bianchi lifestyle. It\u2019s a celebration of our DNA, our design philosophy, and our unyielding commitment to innovation.\u201d<\/em><\/p>\n

\"\"<\/span><\/strong><\/p>\n

Situated at number 65 on the historic Corso Garibaldi, within Milan\u2019s prestigious Brera creative district, Casa Bianchi is a collaborative project with the renowned Rossignoli bicycle shop.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text text_lead=”small” uncode_shortcode_id=”548227″] CASA BIANCHI POP-UP OPENS ON MILAN\u2019S VIBRANT CORSO GARIBALDI Unique, experiential hub in the Brera creative district […]<\/p>\n","protected":false},"author":5,"featured_media":178866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-178845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nCasa Bianchi - Bianchi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bianchi.com\/en\/news\/casa-bianchi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casa Bianchi - Bianchi\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text text_lead=”small” uncode_shortcode_id=”548227″] CASA BIANCHI POP-UP OPENS ON MILAN\u2019S VIBRANT CORSO GARIBALDI Unique, experiential hub in the Brera creative district […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bianchi.com\/en\/news\/casa-bianchi\/\" \/>\n<meta property=\"og:site_name\" content=\"Bianchi\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T13:59:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T14:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bianchi.com\/wp-content\/uploads\/2026\/07\/AUDES-BIANCHI-ROSSIGNOLI-1-scaled-e1783083247910-1024x423.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"elisa monticelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"elisa monticelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/\"},\"author\":{\"name\":\"elisa monticelli\",\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/#\\\/schema\\\/person\\\/3a409a90c11f466cb7b12f498a407dbf\"},\"headline\":\"Casa Bianchi\",\"datePublished\":\"2026-07-03T13:59:24+00:00\",\"dateModified\":\"2026-07-03T14:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/\"},\"wordCount\":401,\"image\":{\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bianchi.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/AUDES-BIANCHI-ROSSIGNOLI-1-scaled-e1783083247910.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/\",\"url\":\"https:\\\/\\\/www.bianchi.com\\\/en\\\/news\\\/casa-bianchi\\\/\",\"name\":\"Casa Bianchi - 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