Today, the bicycle is my office. I go out, I ride through the mountains behind my house and I am inspired.
“I could live on the bike forever, from gentle rides in the hills to gran fondos. I’m very drawn to urban transport, too. Bikes and scooters are two great alternatives that would allow historic city centres to be closed to traffic, but it depends a lot on the political reality: we need more cities with incentives for electric vehicles.”
Cycling has given me renewed inspiration. Lif-E reflects my way of working and my way of being.
“Today, the bicycle is my office. I go out, I ride through the mountains behind my house and I am inspired. My work is to create ideas and thoughts: the bike gives me clarity and a chance to think. On the bike, you can reflect on all that is possible. It inevitably brings you closer to a healthier world”.
“It is important to focus not only on technology but on a sense of belonging. Bianchi has a strong tradition and rich history: it’s important to strike a balance between retro and “techno”. Promote your history, but then transform it into evolution – that is what Lif-E (Bianchi’s Electric intelligence programme) does so well”.
Marco Trapella is the co-founder of Napapijri and V3Raw