It's past and future, modern heritage on a common ground: a deep love for cycling. Bianchi and Eroica will strengthen their bond at L’Eroica, taking in Gaiole in Chianti from Friday October 5th to Sunday October 7th. Global partner of the event, Bianchi will feature with a pop-up store and an expo area in the three-day vintage festival.
BIANCHI L’EROICA: TIMELESS MADE IN ITALY CHARM
Bianchi L’Eroica, the special bike officially certified by the L'Eroica commission to ride in all the events of the legendary “ciclostorica”, will be the queen of the Bianchi booth. Visitors will have the opportunity to admire and pre-order Bianchi L'Eroica (or the frame kit) in a special expo area. Designed and 100% Made in Italy following the criteria of classic steel bikes of the Fifties and Sixties, Bianchi L’Eroica is the perfect bike for all the vintage style and cycling aficionados. A new model conceived with the same principles and the know-how developed by Bianchi in 130 years of history, Bianchi L’Eroica was born from a project that involved Bianchi's technical office, product managers and representatives of L'Eroica Register. With its Columbus Zona steel lugged frame, head tube lugs w/chrome finish, shifter lever on downtube and Campagnolo 2x10 speed, Bianchi L'Eroica is a step into classic cycling and Made in Italy history.
Bicycles, but also apparel and look: as usual, at the pop-up store in Gaiole in Chianti, vintage cycling enthusiasts will seize the opportunity to discover and get the new Bianchi L’Eroica apparel collection: classic bike wear, men’s and women’s sweatshirts, polo shirts and t-shirts, leisure wear created by the designers of the Treviglio’s company combining retro style and the iconic Bianchi charm. Also Bianchi branded accessories and gadgets will be available.
MODERN HERITAGE: BIANCHI CV AND E-ROAD MODELS TO SHINE AT L'EROICA
Beyond its vintage model, from Friday to Sunday Bianchi will showcase one of its top-notch high-performance road models, engineered with the innovative Countervail® Vibration Cancelling Technology: Oltre XR4, the aero road racing machine three-stage winner at 2018, available in the new Disc version. The Impulso Allroad gravel bike and the Aria e-Road, aero carbon bike engineered with Inner Power Drive system, to have the look&feel of traditional, pure high-performance, race-bred road riding, with powerful electrical assistance in the background, will be also available in Bianchi expo area.
“BIANCHI FOR SCUDERIA FERRARI” SF01
At the Bianchi booth visitors will also meet the new “Bianchi for Scuderia Ferrari” SF01, the high-performance road bike, recently unveiled at Eurobike 2017, that celebrated the start of the collaboration between the two noteworthy Italian brands – Bianchi and Ferrari - and was then successfully presented in VIP events all over the World.
The expo area in Gaiole in Chianti will be open:
• FRIDAY 5 - from 9 am to 7 pm
• SATURDAY 6 - from 9 am to 7 pm
• SUNDAY 7 - from 9 am to 4 pm