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Bianchi reinforces sales division with four new managers
27 march 2019
Italian firm’s sales team continues strategic growth in Italy and internationally under the guidance of CEO, Fabrizio Scalzotto
Bianchi + Product
Bianchi is pleased to announce the addition of four new managers who will join its sales team in April. German Michael Wilpert will fulfil the Export Manager role, while Taiwan’s Zoe Wang will act in the capacity of Area Manager Asia Pacific. In the home market, Diego Caccia will be the new Area Manager for Italy. Federico Zanet is entrusted with the task of Key Customer Account.
 
The four new managers will report to Bianchi’s Head of Sales, Diego Colosio, and they represent a strong asset to help increase the sales network both in Italy and worldwide. The sales strategy will continue to focus on developing business opportunities in Central-Europe, Asia and Australia – as well as consolidating traditional markets.
 
Bianchi CEO, Fabrizio Scalzotto, commented: “I’m very proud to be adding such a fantastic group of experienced managers to our team. Their significant knowhow and proven skills within the cycling industry will reinforce our already strong team.”
 
Sold in more than 60 countries across all continents, Bianchi will release in 2019 a fleet of 16 new e-bikes, while continuing to invest in the MTB and Road categories. Bianchi has begun the year with particular success on the road, thanks to recent outstanding results from Team Jumbo Visma who have won the UCI WorldTour stage races, Tirreno-Adriatico and the UAE Tour.