When two noteworthy brands like Bianchi and Ferrari, that made history in cycling races and motorsports respectively, come together, the result is bound to be exciting and fascinating. This is what is going to happen as Bianchi, known as an iconic brand in the cycling world for its Italian creativity, innovation and design, joins forces with Ferrari, the revered sports car manufacturer and the most winning team in the history of Formula One, to launch the “Bianchi for Scuderia Ferrari” project under a licensing agreement.
Bianchi will develop, produce and distribute worldwide a “Scuderia Ferrari” branded range of high-end bicycles which will offer various product categories: Road, MTB, E-Bike, City-Fitness, and Kids. The R&D and Design departments from Bianchi and Ferrari will work closely to develop exclusive models inspired by the technical excellence of the racing team.
We are launching the new performance luxury cycling project Bianchi for Scuderia Ferrari. Stay tuned and follow us to learn more!