Oltre RC campaign wins Interactive Key Award

Bianchi has won the prestigious award in the web spot category for its integrated, all-digital campaign to introduce the new Oltre RC hyperbike

The Bianchi Oltre RC continues to triumph and earn recognition. After winning two prestigious awards related to the design world: an iF Design Award and a Red Dot Design Award, Bianchi has also won the Interactive Key Awards, a prestigious event dedicated to digital advertising.

Bianchi took first prize in the “Web Spot” category thanks to the “Aerovolution” campaign that presented the new Oltre RC hyperbike featuring Air Deflector. The campaign was designed to present both inspirational and performance elements while also managing to engage the audience and effectively communicate the more technological and engineering aspects of the Oltre RC.

The campaign was produced by Early Morning and the Gothacom production house by using high-tech instrumentation and cameras along with the extensive use of ultra-high resolution 3D rendering. The digital marketing strategy resulted in 1 million 125 thousand views of the campaign video.

The IKA Award 2023 is an important confirmation of the success of the ‘Aerovolution’ campaign. We presented the new Oltre RC to the world through an integrated digital marketing strategy including virtual and sound experience and video gamification,” commented Claudio Masnata – Marketing and Communication Manager of Bianchi.

The Interactive Key Awards held their 24th edition this year and represent a benchmark for those in the industry. They are also one of the longest-running Italian awards in the sector. Bianchi was ahead of Porsche and Cucine Stosa in the final classification.

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