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Bianchi makes the HERO a Celeste show
15 june 2017
A special Bianchi Cafè & Cycles Pop-Up among the standout novelties of the event
Bianchi + Team Road + Product
For the fifth year in a row, Bianchi features as general partner of Hero Südtirol Dolomites, the hardest MTB marathon race in the World. The event takes place in Selva di Val Gardena – Südtirol (Northern Italy) from June 15th to 18th. Now in its eighth year of history, Hero Südtirol Dolomites has quickly risen to prominence on the European scale, and is nowadays one of the most popular and cherished Marathon races in Europe and beyond.
 
METHANOL CV AND FS ON TEST
A selection of new Bianchi Methanol models will be available for test in Selva: the hardtail Methanol CV, the revolutionizing high-end model engineered with Countervail vibration cancelling technology, as well as the full-suspension Methanol 29.1 FS.
 
TEAM BIANCHI COUNTERVAIL AS SPECIAL GUESTS
Back from their victories at Internazionali d'Italia Series and the good displays in UCI World Cup, Team Bianchi Countervail's Marco Aurelio Fontana, Stephane Tempier and Chiara Teocchi will show up in Selva di Val Gardena on Friday June 16th, for a dedicated autograph session.
The Bianchi Countervail Elites will be at the Bianchi Area for a meet and greet from 3.45 to 4.45 pm. Fontana will later attend the HERO Press conference at 5.00. Finally, from 6.00 to 7.00 the Bianchi MTB riders will be special guests of a special and exclusive aperitif at the Bianchi Cafè & Cycles pop-up.
 
A UNIQUE BIANCHI CAFÉ’ & CYCLES IN THE DOLOMITES
Indeed, an exclusive Bianchi Cafè & Cycles pop-up has been setup in Selva di Val Gardena in the midst of the brand-new HERO Womens’ Lounge, a special hospitality area exclusively dedicated to Women and VIP Guests. Bianchi Cafè & Cycles brings to the Dolomites its unique and lifestyle touch, while delighting the guests with the quality Italian food and drinks.
 
Bianchi Cafè & Cycles pop-up opening hours:
Thursday June 15th from 14.00 to 6.00 pm
Friday June 16th from 10.00 to 6.00 pm
Saturday June 17th from 09.00 am to 6.00 pm
 
Bianchi VIP aperitif on Thursday, Friday and Saturday from 6.00 to 7.00 PM.
 
BIANCHI FACTORY TEAM IN THE RACE
Among the 4.017 riders at the start from 43 Nations, the Bianchi Factory MTB Team will take part in the Hero race on Saturday June 17th, taking off at 7.30 AM. The “Celeste” amateur line-up includes Diego Casale, Matteo Fucci, Francesco Leoni, Valerio Meneghini, Andrea Pittino, Andrea Taccini, Maurizio Taini, Alessio Trabalza.
 
THE SHOW STARTS ON THURSDAY
The HERO Bike and Expo is open from June 15th to 17th, from 10.00 to 20.00 each day. Among the most characteristic events of the HERO programme, the HERO Charity Fashion Night takes place on Thursday June 15th at 21.00: a special catwalk show that will also provide the opportunity to see the best of Bianchi’s apparel for men and women.