Bianchi Cafè & Cycles teams up with Eurosport to broadcast the Tour
29 june 2017
The Grande Boucle live commentary from Bianchi's exclusive venue in Milan
Bianchi + Product
Following the successful Giro d'Italia experience, Bianchi Cafè & Cycles Milano and Eurosport renew their partnership in view of the Tour de France (starting on July 1st from Düsseldorf, Germany). After the maglia rosa, the Bianchi venue in Milano gets ready to wear the maillot jaune with the live TV broadcast and commentary of the Tour de France (from 2.30 pm) on Eurosport Italy.
The Bianchi Cafè & Cycles Milano - customized with Eurosport logos and colors - will host an open-plan soundproof station, where fans can follow the live commentary, share the emotions of the race and chat while tasting Bianchi Café & Cycles menu, specifically customized to honor the Tour's stages.
After every stage finish, Eurosport Italian commentators Riccardo Magrini e Salvo Aiello will discuss the race’s unfolding in the Bianchi dehors lounge area, analyzing the riders' performances and interacting with the fans community on Eurosport's Facebook page, where the special “studio” will be aired in live streaming. The Eurosport temporary live studio will also host some Bianchi guests during the next three weeks.