A few years later, the legendary white and celeste Bianchi jersey returned to the peloton with German Jan Ullrich and his team. Our company was the sole sponsor. It allowed those of the Coppi generation to remember and those of the new generation to dream. Julien Absalon did so, and took the gold medal at the Athens Olympics in 2004 while riding a Bianchi mountain-bike.
Julien Absalon
The Celeste Bianchi became synonymous with victories and style. The company, edging always towards excellence, made precise strides in developing technologies. In 2010, Bianchi made an important step in the world of cycling with a bicycle that enhanced aerodynamics and exploited the stiffness and lightness of carbon fibre in a very successful design with the release of the first Oltre.Bianchi’s innovation continued in the high-end range. The Infinito CV, in 2013, revolutionised cycling with the introduction of the Countervail® technology, a patented carbon fibre developed for NASA aerospace operations, able to cancel up to 80% of the vibrations. It represented a true advancement, an exclusive feature also applied to the ultra light Specialissima model introduced in 2015.
Lars Boom - Tour de France 2014
Also in 2015, Bianchi won the Under 23 World Champion cross-country title in mountain biking. Bianchi invested more and more in this sector, leading to the creation of the Methanol CV in 2016, a mountain bike engineered with Countervail®, as Bianchi through the years develops new CV models with the same technology in the road and off-road sectors.
Bianchi cafè & cycles Stockholms
Over the 140 year history, Bianchi has become a lifestyle brand. The desire for the bicycle in everyday life, mixed with stylish Italian culture created an enduring image. With that in mind, Bianchi began the first Bianchi Café & Cycles in Stockholm, then one in Milan and Tokyo. We took the elegance and refined taste of the Bianchi bikes, with the cafe culture, to the major cities. Bianchi’s evolution is now but the future still waits to be written, to take us forward, which will be done via our passion and continuous technological research.