 |
Range 2009 |
 |
|
Models |
|
|
Archives |
|
|
|
|
In Bianchi there’s something special in the air. It’s the wind coming from the road and from a passion that never faded throughout 120 years. For more than a century, Bianchi has committed to
finding new solutions and building frames more and more rigid and light-weight, to design each bike around the cyclist, always using the latest technologies. Besides that, there’s
another component, the most valuable and priceless amongst all, that no technical innovation could ever replace: the soul. An essence that’s all or nothing, made up of thousands of ancient
gestures, of incessant searches for the best design, components and materials. |
|
Nothing in Bianchi is ever left to chance. Each frame is just like a person, a unique product that shall be studied and analyzed, fi rst through computer technology and drawings and then on
the road. Each component is numbered and recorded, to track them in the production process. But this is not just a mechanical process. The workers follow the production of each single frame personally,
paying attention and care to a product handmade by themselves. That’s why every Bianchi bike is different from all others: because cyclists differ from one another, and each
of them, either a champion or an amateur, can always count on advanced, high quality and always reliable models. A Bianchi bicycle. |
|
|
|