17 April 2020

Aria-Bianco Italia celebrates Giro Virtual


As official sponsor of the Giro d’Italia Virtual, Bianchi launches new Aria limited edition model

After announcing its three-year partnership with RCS Sport as official bike sponsor of the Giro d’ItaliaBianchi’s pink adventure effectively starts on Saturday April 18th, as official sponsor of the new-born Giro d’Italia Virtual.

The virtual race will ride through the final kilometres of 7 stages of the 2020 Giro d’Italia from April 18th to May 10th, with two appointments per week.

Not only famous ex-pros or amateurs but also 5 professional teams will participate in the Giro d’Italia Virtual, including Bianchi-supplied Team Jumbo-Visma that will line up the UCI World Ranking #1 Primoz RoglicSteven KruijswijkGeorge Bennett and Robert Gesink.

ARIA – BIANCO ITALIA

To celebrate the new Giro d’Italia Virtual, Bianchi released the Aria-Bianco Italia in a limited edition, an exclusive frame in clean “frost white” color with purple-turning-green inserts. As a tribute to Italy, an elegant Italian Tricolore is inserted on the chain stay.

The bike stands out for its clean and streamlined design for optimal aerodynamic and speed-oriented performance. The frame is a balanced combination of race-focused geometry and wind tunnel proven design, in addition to an integrated fork. Thanks to its fast-pace versatility, Aria can easily turn into a triathlon racing weapon, just clipping-on aero bars.

As an exclusive and limited edition dedicated to those who never stop dreaming, Aria-Bianco Italia is available on the Bianchi official e-store until May 10th, the finish date of the Giro d’Italia Virtual.

ABOUT GIRO D’ITALIA VIRTUAL

To experience the Giro d’Italia Virtual, riders will simply need a Garmin Connect account in order to sign up for free at www.giroditalia.it/eng/giro-virtual/. The competitors will be divided into four separate categories, each with their own general classification: Amatuer, Legends, Pro and Women.

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