Bianchi to sponsor the Granfondo Strade Bianche


Siena’s gravel roads are ready to spark excitement once again. On Sunday, March 3Bianchi will be a key sponsor of the Granfondo Strade Bianche, as the sponsor and official bicycle with the new gravel racing model, Impulso RC.

The 2024 Granfondo Strade Bianche sponsorship project is part of Bianchi’s sports marketing plan to strengthen its relationship with an iconic and international event that’s set in Tuscany’s distinctive Siena hills.

More than 7,000 enthusiasts will descend upon Siena for the Granfondo Strade Bianche weekend. What awaits them at the expo village inside the Fortezza Medicea will be the Bianchi Experience Center, where Bianchi Reparto Corse’s award-winning models: SpecialissimaOltre, and Impulso will be on display.

The Bianchi Experience Center will be open during the following hours:

  • Friday, March 1, from 1:00 pm to 7:00 pm
  • Saturday, March 2, from 8:30 am to 6:30 pm
  • Sunday, March 3, from 6:30 am to 4:30 pm
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