CASA BIANCHI POP-UP OPENS ON MILAN’S VIBRANT CORSO GARIBALDI
Unique, experiential hub in the Brera creative district showcases Bianchi’s cutting-edge products and limited-edition models, from July 1st to July 30th.
Milan (Italy), Friday 3rd July: Bianchi has opened the doors to its first Casa Bianchi pop-up on Milan’s vibrant Corso Garibaldi.
This unique pop-up offers an immersive, community-driven brand experience in the heart of the city where the Bianchi story first began.
Designed as a sanctuary for cycling enthusiasts and culture seekers alike, Casa Bianchi prioritises innovative products, Italian design and social engagement, serving as a gathering point throughout July where visitors can connect over their shared passion for the sport.
To foster this interactive environment and celebrate Bianchi’s new status as the Official Bike of the Tour de France, the hub features a dedicated area where fans can watch the race live on TV, surrounded by a carefully curated selection of products that bridge the past, present, and future of this iconic brand.
Flagship bikes on display include the latest Infinito, Impulso and Arcadex models as well as the official Team Bahrain Victorious Oltre RC. The highly-limited Specialissima RC Tour de France edition, launched earlier this week, can also be viewed in person for the very first time. A selection of road and gravel bikes will also be available for test opportunities and community group rides.
Frames adorned with Bianchi’s stunning, ultra-premium Officina colourways line the walls like pieces of art, alongside top-end Bianchi wheelsets such as the new RC 49R chopped carbon wheels. Bianchi’s debut lifestyle collection, produced in collaboration with Audes, is also presented.
Bianchi Head of Brand Marketing and Communications Claudio Masnata said: “Casa Bianchi represents an exciting evolution in how we connect with our community. We’ve created a beautiful space in the heart of Milan where cycling passion takes centre stage. It’s a place for enthusiasts to gather, share the thrill of the Tour de France, and immerse themselves in the Bianchi lifestyle. It’s a celebration of our DNA, our design philosophy, and our unyielding commitment to innovation.”
Situated at number 65 on the historic Corso Garibaldi, within Milan’s prestigious Brera creative district, Casa Bianchi is a collaborative project with the renowned Rossignoli bicycle shop.
