Bianchi managed to overcome the difficulties of the Second World War and the death of Gian Fernando Tommaselli in 1944. Two years later, when Edoardo Bianchi died, his son Giuseppe took the reins of the company.
And just like cyclists themselves, Bianchi is able to bring out its best in the most difficult moments. The legend of Fausto Coppi, already known as an excellent cyclist, took off in Bianchi’s white and celeste jersey. The stories behind the 1947 Giro d’Italia win and then the 1949 Tour de France title became some of the most beautiful and recognised in Italy.