15 November 2019

Bianchi excites fans in Japan


Team Jumbo-Visma featured in an exclusive Bianchi event on the occasion of the Japan Cup. Primoz Roglic and Steven Kruijswijk starred in Japan

On the occasion of the recent Japan Cup, held in Utsunomiya, in the vicinity of Tokyo, Bianchi rewarded the fans’ passion with several initiatives organized in cooperation with Team Jumbo-Visma. It was the chance to celebrate a very successful year in one of the most relevant markets for Bianchi.

The Japanese enthusiasm embraced the riders of Team Jumbo-Visma. For this occasion, Bianchi made a special edition of the Oltre XR4 with custom hand-painted graphics dedicated to Japan and ridden by Robert Gesink into the race. On Monday October 21st at the Bianchi Bike Store in the heart of Tokyo, the local Bianchi lovers attended a bike fitting session with Team Jumbo-Visma’s riders and a presentation of 2020 bike range, ending the day with a special party dedicated to all the fans. Steven Kruijswijk, third placed at 2019 Tour de France, was the special guest of the event along with teammates Robert Gesink, Neilson Powless, Koen Bouwman, Sepp Kuss and Lennard Hofstede.

The enthusiasm of the Japanese fans also embraced Primoz Roglic, the #1 of the UCI World Ranking in this season, who arrived to Japan one week later to take part in the Saitama Criterium, held on Sunday, October 27th. Roglic, winner of the Vuelta a Espana in the season as well as third-placed at the Giro d’Italia, enjoyed meeting the fans, and was available for autographs and photos. The Slovenian also took the chance of this Japanese trip to go on recognition on the road race course of the upcoming Tokyo 2020 Olympics.

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