31 August 2019
LIF-E REVOLUTION LANDS AT EUROBIKE
Bianchi returns to world’s most important expo to present new electric intelligence project, including a revolutionary new model premiere on 4 September. Top-of-the-line road and MTB models also in the showcase
Bianchi returns to Eurobike Friedrichshafen in 2019, from 4 to 7 September, to present its brand-new, innovative Lif-E e-mobility project, with the full line on display at booth B2-500.
Conscious travel, safety & wellbeing, technology and transparency are the key concepts for Bianchi Lif-E, a new world and philosophy on mobility – a future of human-machine interaction, rather than just a product range. Bianchi will showcase more than 20 Lif-E models: T-Tronik e-MTB family (Performer, Rebel, Sport), the e-Spillo City family and the Long Island, beside Aria and Impulso e-road bikes.
Eurobike will also see the world premiere of a new, revolutionary Bianchi Lif-E model, the presentation of which will be held at 11am on Wednesday 4 September in the Paris Room of the Conference Center East. Bianchi Lif-E’s disruptive new proposal will take a further step forward in terms of Bianchi’s vision on future mobility, setting new standards for design, function and integration.
Along with Bianchi’s expansion in the e-bike world, the Italian brand will showcase the best of its MTB (including new Methanol CV FS), Gravel and, above all, Road ranges. The Bianchi booth will host elite, new models ridden to Grand Tour podiums, sprint victories and time trial success by Team Jumbo-Visma, including Oltre XR4, Specialissima, Aquila CV and Infinito CV.
On the day before the official opening, Bianchi CEO Fabrizio Scalzotto has been invited to join the speakers at the prestigious Eurobike Industry Discussion, a think tank formed of international industry leaders. The discussion will cover current trends and challenges in the cycling world, to be held in the Berlin Conference Room on 3 September from 11am.
Key dates & locations:
4-7 September 2019, the main Eurobike Friedrichshafen show.
11am 3 September, Eurobike Industry Discussion with Bianchi CEO Fabrizio Scalzotto
Berlin Conference Room
11am Wednesday 4 September, Bianchi Lif-E model world premiere.
Paris Room, Conference Center East