28 January 2021

Bianchi opens French division for direct distribution


As of February 1st 2021, Christophe Soenen will be the director of the new Bianchi France division

Bianchi is pleased to announce the creation of Bianchi France division. Starting February 1st 2021, the French manager Christophe Soenen will assume his new position as Director of Bianchi France.

Following a successful career as Managing Director of another company in the cycling industry, Christophe Soenen brings to Bianchi considerable managerial and commercial know-how. With Mr Soenen, Bianchi strengthens its international team of managers, to support the company strategy in the next market’s challenges.

The decision to establish a new French division comes in the wake of the important development that Bianchi has experienced in recent years, and in consideration of present and future expansion plans,” Bianchi CEO Fabrizio Scalzotto stated. “We all wish wish Mr Soenen a successful future with Bianchi.”

View all news

Related News

21 July 2021

Bianchi Olympic dreams

The Olympic Games are the most important sports event for athletes, the dream of an entire career for many years. Achieving…

Discover more
24 June 2021

Matthews to ride custom Oltre XR4 at Tour de France

Bianchi and Michael Matthews have combined ideas and creativity to create a new and exclusive Oltre XR4 used by…

Discover more
1 June 2021

Bianchi secures Giro d’Italia podium with Simon Yates

After 21 days of intense, passionate competition, Bianchi and Simon Yates have stepped onto the podium of the 2021 Giro d’Italia together. The 28-year-old British…

Discover more
View all news