Bianchi opens French division for direct distribution

Bianchi is pleased to announce the creation of Bianchi France division. Starting February 1st 2021, the French manager Christophe Soenen will assume his new position as Director of Bianchi France.

Following a successful career as Managing Director of another company in the cycling industry, Christophe Soenen brings to Bianchi considerable managerial and commercial know-how. With Mr Soenen, Bianchi strengthens its international team of managers, to support the company strategy in the next market’s challenges.

“The decision to establish a new French division comes in the wake of the important development that Bianchi has experienced in recent years, and in consideration of present and future expansion plans,” Bianchi CEO Fabrizio Scalzotto stated. “We all wish wish Mr Soenen a successful future with Bianchi.”