Cycling Beyond: a new era for Bianchi begins here

“Cycling Beyond” is a real declaration of intent. The exclusive event held on Monday June 30th, 2025, at Casa Bianchi, the brand’s fully renovated headquarters and production facility in Treviglio, presented a moment of profound evolution: new products, a new brand experience, and an increasingly direct relationship with the market, from one of the most iconic names in global cycling.

The 140th anniversary offered the perfect moment to connect past, present and future. As Bianchi President Salvatore Grimaldi remarked:“Bianchi is part of my family, and I deeply believe in its potential. Our one and only goal is to become the best bicycle company in the world – and to build the best bicycles in the world.”

Appointed in March 2025, CEO and General Manager Alberto Cavaggioni has already set a clear tone in his first 100 days: “Bianchi has all the ingredients to reclaim the position it deserves. It is an industrial boutique – a place where innovation meets craftsmanship, and where every product is designed around the customer.”

Casa Bianchi is also a people-first factory – a place designed around people – focused on fostering professional development through training and upskilling programmes for its workers.

A RANGE FOR EVERYONE, DESIGNED AROUND THE INDIVIDUAL – AND A NEW INFINITO IS COMING:

The first visible steps in this new chapter came directly from the stage of “Cycling Beyond.” Presenter Valeria Ciardiello introduces the evolution of the brand’s range, reaffirming Bianchi’s position as a true full-liner – spanning e-MTB and traditional bikes, road and gravel, off-road and commuting.

Leading the way were the e-MTB models, a segment where Bianchi will continue to invest, with an offering shaped around the needs of different riders. The latest additions include the e-Vertic FX, a powerful and versatile full-suspension trail e-MTB designed for long-range performance and hours of fun, and the T-Tronik X, a sport and trekking e-MTB also equipped with Bosch drive technology.

In the traditional segment, Bianchi’s racing DNA shines through the new Aquila Triathlon and Aquila Time Trial bikes, built to dominate air resistance and excel in time trials. These are technical machines engineered for extreme aerodynamic performance. The Triathlon version – available from September 2025 – will also come with specific accessories for maximum impact in long-distance competitions.

The gravel segment continues to grow, and Bianchi’s range is expanding to meet evolving rider demands. Two new aluminium models were introduced: the Nirone Gravel, which reimagines a classic Bianchi name in a completely new interpretation, and a new Arcadex in aluminium, mirroring the design of its carbon sibling with fully integrated cables and a premium aesthetic. These models are both accessible and technically advanced – ideal for adventure and everyday use alike. The complete new gravel lineup will be officially unveiled in October 2025 at a dedicated press event, with Global Brand Ambassador Nico Roche, who also took the stage on Monday evening.

The most eagerly awaited preview was the completely redesigned Infinito – the latest evolution of Bianchi’s endurance flagship and the first model in the cycling world to introduce Countervail vibration-cancelling technology, originally developed for aerospace. This viscoelastic carbon material dissipates up to 80% of vibrations from the road, significantly reducing rider fatigue.

The new Infinito, launching in spring 2026, is a fully new model with updated geometry and performance, designed for riders who demand both comfort and maximum efficiency over long distances.

BRAND EXPERIENCE AND CUSTOMISATION: THE BIANCHI MUSEUM, SPECIAL COLORS, AND THE ALL-NEW “OFFICINA EDOARDO BIANCHI”

Bianchi’s spirit of innovation goes far beyond the product range. The entire brand experience is evolving – immersive, personalised, and centred on the rider – across every touchpoint, online and offline.

It all begins at the heart of Casa Bianchi, which will soon host a new museum space where visitors can engage with Bianchi’s story first-hand. A new café and flagship store will complete this hub – a meeting place for cycling fans from around the world, with installation set to begin in December 2025.

The standout novelty is the Officina Edoardo Bianchi, the brand’s response to the growing demand for customisation at every level. The Officina Bianchi programme will offer three key dimensions: a restoration workshop for the recovery and certification of vintage Bianchi bikes; a workshop for custom “Special Series” based on current products with bespoke paint, limited editions, and commemorative models; and a craftsman’s boutique for building unique creations – including made-to-measure bicycles.

In the spirit of both customisation and performance, Bianchi also unveiled the Specialissima RC Pantani Limited Edition – a celebration of Marco Pantani’s legendary 1998 Giro d’Italia–Tour de France double, unveiled during Bianchi’s 140th anniversary year. Only 101 numbered bikeswill be produced – a nod to Pantani’s race number from that Giro. The frame replicates the original Mercatone Uno–Bianchi livery, but is packed with modern engineering: it weighs just over 6 kg and features top-tier Italian design, including Campagnolo’s wheels and new 13-speed drivetrain. The new Specialissima Pantani is already available to order, with deliveries starting in autumn 2025.

Bianchi’s Reparto Corse – the division dedicated to racing and high-performance innovation – will become a “brand within the brand”, reserved for the most advanced models. The historic 999 code, once used to identify ultra-special frames built for elite athletes, will return. And Bianchi has confirmed its continued presence on the WorldTour stage in 2026.

A CLEAR STRATEGY, SUPPORTED BY CONCRETE TOOLS:

At the heart of Bianchi’s new strategy is a growing, bidirectional relationship with its global retail network. The brand is now present in over 60 Countries, and its vision will be supported by a roadmap of practical tools: a new website, upcoming communication campaigns, a certified pre-owned programme, and the launch of the Digital Product Passport.

Starting in the coming months, every Bianchi bike leaving the factory will be equipped with a DPP – a unique, secure identity system, optionally paired with an NFC card for a premium experience. It will also serve as a certified guarantee for future owners, protecting resale value and authenticity. Dealers will continue to play a central role in product development, helping to anticipate and interpret the real needs of riders through direct involvement in prototype testing and customer feedback loops.

And from August 1st, 2025, all Bianchi carbon-frame models will be covered by a Lifetime Warranty – a further demonstration of the company’s confidence in the excellence of its products.

“THE BEST IS YET TO COME”

Throughout the event, guests had the chance to witness the live assembly of a Bianchi Specialissima on the production line – a powerful moment showcasing the brand’s technical expertise, artisanal attention to detail, and the synergy of every part of the company. Bianchi remains a full-cycle manufacturer, directly managing every key phase of the assembly process.

“My work is a true mission, and I live it as such – together with the people on my team, whom I thank for their hard work and for the time they dedicate to helping me discover the extraordinary world of cycling,” concluded CEO Alberto Cavaggioni. “The future has just begun – the best is yet to come.”