Bianchi announces partnership with MotoGP star Marco Bezzecchi

Bezzecchi becomes the newest addition to the Bianchi family and receives unique Impulso RC, prepared by Officina Bianchi.

Treviglio (Italy), Thursday 30th April: Bianchi has unveiled MotoGP star Marco Bezzecchi as a global ambassador for the brand.
 
 The partnership with Bezzecchi – who currently tops the MotoGP standings, having won the opening three races of the 2026 season for Aprilla Racing – brings together two Italian sporting giants, with the collaboration also seeing the Bianchi logo being adorned on his racing leathers.

To officially welcome him into the fold, Bianchi presented Bezzecchi with a unique Impulso RC at the Spanish Grand Prix last weekend, where he secured a solid second position at the Circuito de Jerez.

That premium gravel racing bike was engineered by Bianchi’s Reparto Corse and its unique livery was personally prepared by the exclusive Officina Bianchi customisation programme which provides bespoke experiences for riders looking to add a flourish of individuality to their bikes. The frame incorporates a striking blue, violet and silver design that mirrors the rider’s personality and equipment. Additional touches include Bezzecchi’s signature ‘Bez’ and ‘scorpion’ logos on the seat tube, while his race number 72 is also positioned on the down tube.

The 27-year-old Aprilla Racing pilot will utilise the Impulso RC, and a custom Specialissima RC, as essential training tools on both gravel and road, as well as for track reconnaissance rides at all upcoming races.

Bianchi’s Chief Commercial Officer, Ubaldo Della Penna, said: “We are delighted to stand alongside Marco, a great rider who combines talent with a strong team spirit—qualities that contribute to his outstanding performances. Values that Bianchi fully identifies with.”

Marco Bezzecchi said: “I am proud to join forces with Bianchi and receive this beautiful Impulso RC bike, which features some incredible, personalised touches. Bianchi is one of Italy’s most historic sporting brands, forever linked to great cycling champions like Coppi and Pantani, but they are also consistently innovating as well. For me, it is an honour to have the chance to give visibility to this great brand beyond the world of cycling.”

The Impulso RC is Bianchi’s flagship gravel race bike, developed to suit the needs of competitive racers who demand the holy trinity of aerodynamic performance, low weight, and off-road capability. Full details on the Impulso RC can be found by clicking HERE.

Despite being known nowadays as a premium cycling brand, Bianchi also has proud roots in motorcycling and enjoyed huge success on the track with the legendary Tazio Nuvolari in the 1920s.