3 May 2022

Giro Reflections: the new Bianchi video series with Nicholas Roche


On the occasion of the 2022 edition of the Giro d’Italia, Bianchi Media House presents an episodic road movie to tell stories of people, places, and bicycles from Hungary to Italy. Nicholas Roche is both narrator and main character of the new video format.

At the heart of Bianchi‘s constant desire to innovate are the elements of racing and performance however, the ability to inspire, create a community, and to promote a lifestyle is equally important to the brand.

That said, Bianchi Media House is launching the film project “Giro Reflections,” a road movie in four episodes that will tell unique stories and go behind the scenes of the Pink Race to bring viewers fresh and interesting reflections on the people, places – both known and unknown, different cultures, food, and the spirit of sport.

As the Official Sponsor of the Giro d’Italia, Bianchi relied on ex-professional Nicholas Roche‘s image, voice, and still-trained legs to narrate the four episodes available starting next week on YouTube and on Bianchi’s social and digital platforms. At the end of the Giro d’Italia, “Giro Reflections” will be available as a full-length short film.

Roche will enjoy his journey in conjunction with the Giro d’Italia experience and the cultures of the places he visits through a very personal angle by riding different Bianchi models. From the Oltre XR4 and Specialissima to the Impulso Pro gravel bike and the e-Bike from the e-Omnia range, the former Irish pro will have the perfect bike for each of his adventures.

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